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Automotive Voiceover

for vehicle promos, dealership tv & radio ads, and more

You’ve got a story to tell—about power, innovation, freedom, or maybe just a great lease deal—and you’ve only got about 30 seconds to do it. It sounds simple, but nailing that message is an art.


That’s where I come in.


I’m Matt, a full-time professional automotive voiceover actor who’s had the privilege of working with some of the biggest names in automotive—Ford, Chevrolet, Kia, Subaru, Lincoln, Volkswagen, Mazda, Mini Cooper, Toyota, Hyundai, GMC—you name it. From high-energy regional commercials to local dealership promos, I bring the appropriate energy, polish, and realness that make your message land and stick.


Need it in overdrive? I’ve got that gear.
Relaxed and confident? No problem.
Need it fast? Already done.

What I Bring to The Table

There are countless automotive voiceover actors out there. What makes me different is not just the voice itself—it’s how I deliver, literally and creatively.
 

Tone that fits your message, every single time. Want energetic and powerful? Easy. Need calm and trustworthy? You got it. Somewhere in between? That’s the sweet spot where I thrive.

Clean, edited audio. Every take is recorded in a treated space (double-walled Whisper Room) with high-end gear, so the sound is crystal clear and broadcast-ready so you can drop it right into your production.
 

Fast turnaround. Most projects are delivered within an hour or two, often in minutes. No rush fees. No fuss. Just professional audio when you need it.
 

Easy to work with. I’m responsive, communicative, and respectful of your deadlines. Consider me your full-time voice actor down the hall. Need something? Just knock. (Or email. You get it.)
 

From EV Whispers to Muscle Car Growls

Automotive voiceover isn’t one-size-fits-all. Sometimes you’re selling horsepower. Other times, it’s peace of mind and reliability. That’s why I focus on range and versatility.
 

I’ve voiced everything from high-octane sports car spots to mellow EV explainer videos. What they all have in common? They needed to sound human. Believable. Like someone your audience would trust and connect with.


That’s the sweet spot I aim for—every time.
 

The Role of Voice in Automotive Ads

Let’s be real: people don’t make big purchases based on specs alone. They buy based on feeling.


They want to feel:

  • Confident

  • Inspired

  • Understood

  • A little excited, maybe
     

While slick visuals help (check out my video demo reel), the voiceover is often what seals the deal. The right automotive voiceover sets the tone. It builds trust. It makes your ad sound like your brand—not just another dealership yelling about APR.
 

Even with all the tech, AI, and user-generated content floating around these days, a real human voice remains one of the most effective automotive marketing tools in your kit.
 

Types of Automotive Voiceover I Handle

Over the years, I’ve worked on a wide range of automotive voiceover projects, including:​

  • Local (Tier 3 Automotive) and regional dealer spots (Tier 2 Automotive) that speak directly to community customers

  • Online, digital, and YouTube pre-roll ads optimized for quick engagement

  • Streaming platform audio ads designed for listeners on the go

  • In-house dealership or OEM videos that explain new features or offers

  • Social media promos and content for fast-paced, snackable marketing

  • EV launch videos and explainer content that educate and excite buyers
     

Each format demands a slightly different vibe. Some need energy and swagger; others call for calm, confidence, and trustworthiness. I’ve done 'em all—and I can deliver exactly what your project needs.
 

The Auto Industry Is Changing — So Is the Sound of the Voice

The automotive world is moving fast—and that’s not just about speedometers.

  • Electric vehicles are rewriting how cars feel and sound.

  • Younger buyers are tuning out hype and tuning into authenticity.

  • Ads are shorter, smarter, and more targeted than ever.

  • Brands are focusing more on lifestyle and values than torque and trims.


So yeah, automotive voiceover has to evolve too. It’s not just about being loud or dramatic anymore (although, I can do that). It’s about sounding like someone your audience actually wants to hear from.


That’s the kind of read I bring—whether your spot needs swagger, sincerity, or something right in the middle.
 

Why Fast Turnaround Matters in Automotive Voiceover

The automotive industry moves at lightning speed. Launch dates, sales events, and last-minute changes are part of the game. Having a voiceover partner who can turn around quality reads quickly isn’t just a convenience—it’s often a necessity.

With me, you’re not waiting days or way-too-many hours for your audio files. Most of the time, I deliver your clean, ready-to-use audio within an hour or two. That means your team can keep moving, whether that’s finalizing edits, producing video, or prepping for broadcast.

No waiting, no hassle. Just great automotive voiceover when you need it.
 

What It’s Like to Work With Me

I’m not here to be everything to everyone—I just want to be the guy you think of when you need voiceover done right, fast, and with zero stress.
 

Here’s the vibe:

  • Clean, broadcast-quality audio every time. No background noise, no weird reverb, no nonsense.

  • Fast turnaround, usually 1–2 hours. I’ve built my workflow to keep pace with tight production schedules.

  • Easy to reach and quick to respond. No disappearing acts, no “Sorry, just saw this.”

  • Flexible with direction. I’m happy to take notes or run with your brief—it’s your call.


Basically, I’m here to make your job easier, not add one more thing to your plate.
 

Frequently Asked Questions

What kind of automotive voiceover do you do?
All kinds. Car commercials, dealership spots, EV explainers, digital ads, social media content—if it’s got wheels and a message, I’m in. Listen to my Automotive Demo Reel.

 

Do you only do male automotive voiceover?
Yep. I’m a male voice actor, though I’ve worked alongside many amazing female and non-binary talents. Need a broader cast? I’m happy to help point you in the right direction.


What’s your turnaround time?
Usually 1–2 hours during business hours, sometimes faster. I aim to be that dependable voiceover partner you can count on in a pinch.


What does it cost?
My rates are industry standard, and depend on usage (broadcast vs. internal, national vs. local, etc.). Just send me the script and a few project details—I’ll get back to you quickly with a quote. No pressure, no weird upsells.
 

Let’s Make Your Next Spot Sound Amazing

If you’ve got a script ready to go—or even just a rough idea—I’d love to help bring it to life. Whether it’s a high-end national spot, a last-minute regional push, or a friendly automotive voiceover for your local dealership spot...I’m here for it.
 

Need a custom sample read? Happy to send one. Just email me here.

Need it today? Just say the word.

Want to talk tone, pacing, or direction? Let’s do it.


Think of me as your reliable go-to automotive voiceover guy. Ready when you are.


🎧 Take a Listen to my Automotive Demo Reel here​

THE REVIEWS ARE IN!


Keenan H., Director & Co-Founder

"Matt has been 10/10 to work with! HIGHLY RECOMMEND! We constantly make comments about how we wish every voice actor was as easy to work with as Matt."

HONK if you need an automotive voice over!
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As a seasoned male voiceover talent with 15+ years of experience, Matt Gilcheck delivers professional automotive voiceover that connects with today’s car buyers. From national brand campaigns and regional radio spots to dealership tags and digital pre-roll, his voice brings quiet strength, credibility, and a sense of modern confidence to every read. Known for his grounded delivery and subtle edge, Matt is a trusted choice for automotive brands looking to stand out without shouting. He offers fast, broadcast-quality audio from his pro studio in Austin, TX.

© 2025 by Matt Gilcheck Voice Over, LLC

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